greendex
online magazine video-ad
client:
Greendex
This thought-provoking video ad was created for Greendex, an online sustainability magazine, as part of their campaign titled "Panic is not sustainable." Targeted towards the Gen-Z demographic, the video begins with a dark subway scene featuring young people engrossed in their phones. Their faces glow in the darkness, illuminated by emojis and popping messages, building a sense of rising tension. The jarring atmosphere, coupled with sound effects and rapid visual elements, emphasizes the growing disconnection and environmental concerns.
The scene then shifts to a peaceful alternative: people gathering outdoors, communicating directly, and planting trees—a symbol of a sustainable, conscious life. The shift from digital isolation to community interaction mirrors the campaign's message, advocating for environmental awareness and positive change.
The animation used a colorful, collage style with detailed yet clean visuals. The tone transitions from a panic-inducing, high-energy environment to one of calm and resolution, reinforcing the need for sustainability in a more hopeful light. One of the biggest challenges lay in selecting and editing from a wide range of static photos and video footage to build the visual elements for this animation. The client was highly pleased with the result.
Discover More About This Project
This thought-provoking video ad was created for Greendex, an online sustainability magazine, as part of their campaign titled "Panic is not sustainable." Targeted towards the Gen-Z demographic, the video begins with a dark subway scene featuring young people engrossed in their phones. Their faces glow in the darkness, illuminated by emojis and popping messages, building a sense of rising tension. The jarring atmosphere, coupled with sound effects and rapid visual elements, emphasizes the growing disconnection and environmental concerns.
The scene then shifts to a peaceful alternative: people gathering outdoors, communicating directly, and planting trees—a symbol of a sustainable, conscious life. The shift from digital isolation to community interaction mirrors the campaign's message, advocating for environmental awareness and positive change.
The animation used a colorful, collage style with detailed yet clean visuals. The tone transitions from a panic-inducing, high-energy environment to one of calm and resolution, reinforcing the need for sustainability in a more hopeful light. One of the biggest challenges lay in selecting and editing from a wide range of static photos and video footage to build the visual elements for this animation. The client was highly pleased with the result.
Discover More About This Project