greendex
online magazine video-ad
client:
Greendex
As part of the Greendex series, this video was tailored to connect with the Gen-Y demographic, highlighting the tension between modern city life and sustainable living. The collage animation opens with a chaotic urban scene: people rushing through crowded public transportation, honking cars, and general hustle, all set against a backdrop of growing tension. The text "A zajban könnyen elveszítheted a kapcsolatot a természettel" (In the noise, it’s easy to lose touch with nature) appears on screen as the chaos unfolds. The mood then shifts dramatically to a peaceful setting, where people are riding bikes and using electric scooters to travel to smart, sustainable buildings, showcasing a calmer, more sustainable way of life. The transition from noise and stress to tranquility reflects the message of finding balance through sustainability. The challenge was in carefully curating and editing a variety of static images and video footage to build the animation. The result was a compelling piece that resonated with the client, who was very pleased with the final product.
Discover More About This Project
As part of the Greendex series, this video was tailored to connect with the Gen-Y demographic, highlighting the tension between modern city life and sustainable living. The collage animation opens with a chaotic urban scene: people rushing through crowded public transportation, honking cars, and general hustle, all set against a backdrop of growing tension. The text "A zajban könnyen elveszítheted a kapcsolatot a természettel" (In the noise, it’s easy to lose touch with nature) appears on screen as the chaos unfolds. The mood then shifts dramatically to a peaceful setting, where people are riding bikes and using electric scooters to travel to smart, sustainable buildings, showcasing a calmer, more sustainable way of life. The transition from noise and stress to tranquility reflects the message of finding balance through sustainability. The challenge was in carefully curating and editing a variety of static images and video footage to build the animation. The result was a compelling piece that resonated with the client, who was very pleased with the final product.
Discover More About This Project