dipatch
“We’re All In Our Own Worlds” Animated T-shirt designs for dipatch
- 2o24
client: dipatch
For this animated marketing video for Dipatch, the focus was on their t-shirt design featuring the text "We're all in our own worlds." The video begins with a collage-style woman's face, where one of her eyes and the surrounding area is replaced with a cityscape. As the animation progresses, the eye looks around before the video zooms out, revealing a hand-drawn grid of multiple eyes—each representing individual 'worlds.' After exploring these various perspectives, the video zooms back to the main eye, bringing the woman’s face back into view and revealing the full design.
The animation follows the same visual language as other videos from this series: colorful, simple, and clean with a blend of collage-style and hand-crafted elements like marker, pencil, brush, and pen textures. The tone is fast and energetic, combining 2D animation techniques with digital hand-drawn elements to bring the design to life.
The concept centered around abstracting the idea of multiple perspectives, visually represented by the 'eyes in their own worlds,' making it a thought-provoking piece that connects to viewers on a deeper level.
The client loved the final video, praising its unique, expressive style and its powerful message.
For this animated marketing video for Dipatch, the focus was on their t-shirt design featuring the text "We're all in our own worlds." The video begins with a collage-style woman's face, where one of her eyes and the surrounding area is replaced with a cityscape. As the animation progresses, the eye looks around before the video zooms out, revealing a hand-drawn grid of multiple eyes—each representing individual 'worlds.' After exploring these various perspectives, the video zooms back to the main eye, bringing the woman’s face back into view and revealing the full design.
The animation follows the same visual language as other videos from this series: colorful, simple, and clean with a blend of collage-style and hand-crafted elements like marker, pencil, brush, and pen textures. The tone is fast and energetic, combining 2D animation techniques with digital hand-drawn elements to bring the design to life.
The concept centered around abstracting the idea of multiple perspectives, visually represented by the 'eyes in their own worlds,' making it a thought-provoking piece that connects to viewers on a deeper level.
The client loved the final video, praising its unique, expressive style and its powerful message.